Postprandial web noodling is clearly the next target of the efficiency drive. Fixed texts, not bright shiny things on scrolling feeds. You end up reading think-pieces about people who composed the shiny scrolling things a couple of decades ago.
If there is an important novel to be written, it's likely about what happened to the minds of this generation as they encountered electronic things. This seems to have been the big shift. Perhaps even in a chiliastic sense. Or perhaps through some miracle, we'll tire of the bright shiny things, and all of the nefarious machines that have been built using the population-wide economic scale of technological development won't end up in the hands of an evil few.
But addressing the norms will get you little good. Scourging the sea has no more effect than marrying it. You must go right to the root, and explain the ways in which people think now.
It is said that a biography is the history of what people thought about you at any given point in time. I agree, with the proviso that said people need not actually have existed. The distant model, as Girard calls it.
On, Sancho.