I really can't overstate the importance of countering the sense of pragmatic ethics that seems to dominate the universities and the society. The people doing bad things and getting away with it, long a preponderance on both counts, seem to be under the impression that such things are the sanctioned form of social and professional life.
The rejection of pragmatic ethics isn't to say that ethics should be more strict, but that they should be rational and enunciated. That's specifically the proposition that the gleeful rich take to be the mark of the mark.